“Ngemva kokusebenza isikhathi esengeziwe ebusuku kakhulu, ngijwayele ukudla ibhodwe elizishisayo noma ukupheka iphakethe lama-noodle omnenke ukuze nginelise ukulamba kwami.”UNksz Meng womndeni wakwaBeipiao utshele intatheli ye "China Business Daily".Kuyafaneleka, kumnandi futhi akubizi ngoba uthanda ukuba lula.isizathu sokudla.
Ngesikhathi esifanayo, intatheli ithole ukuthi ukudla okulula nokudla okusheshayo kudonse ukunaka kwezimali.Muva nje, uhlobo lokudla okusheshayo “isikhwama sokupheka” kanye nohlobo lokudla okusheshayo olulula oluthi “Bagou” kuqedele imizuliswano emisha yokuxhasa ngezimali.Ngokwezibalo ezingaphelele ezivela entathelini, kusukela ngonyaka odlule, imali ephelele yendlela elula nokudla okusheshayo idlule i-yuan eyizigidi eziyizinkulungwane ezingu-1.
Abaningi okwaxoxwa nabo bakholelwa ukuthi ukuthuthuka okusheshayo kokunethezeka nokudla okusheshayo kuhlobene nomnotho wokuhlala ekhaya, umnotho ovilaphayo, kanye nokuthuthukiswa kobuchwepheshe.Ukuthuthukiswa okungaphansi sekuyinto engenakugwemeka.
Umhlaziyi wemboni yezokudla waseShayina uZhu Danpeng ukholelwa ukuthi imakethe yokudla esheshayo nelula isenayo indawo enkulu yentuthuko esikhathini esizayo.Waqhubeka wathi, “Njengoba isilinganiso sabantu besizukulwane esisha siqhubeka sikhula, ukudla okulula kuzoba nesikhathi sokukhula okusheshayo iminyaka emi-5 kuya kweyisi-6.”
Ingoma Eshisayo
“Esikhathini esidlule, ama-noodle asheshayo nama-noodle ayefika engqondweni lapho kukhulunywa ngokunethezeka nokudla okusheshayo.Kamuva, lapho ama-snail noodles ethandwa kuyo yonke i-inthanethi, ayevame ukuthengwa.Kungase kube ngenxa yokusesha okuvamile.Inkundla ye-e-commerce income imikhiqizo yokudla esheshayo ngokuya ngokuthandwa nguwe.Ngisanda kubona ukuthi kunezinhlobo eziningi zemikhiqizo emisha kanye nohlu olubanzi lwezigaba,” kusho uNksz Meng etshela izintatheli.
Njengoba uNksz Meng eshilo, eminyakeni yamuva nje, insimu yokunethezeka nokudla okusheshayo iye yaqhubeka yanda, futhi abadlali abaningi ngokwengeziwe bayahlanganyela.Ngokusho kwedatha ye-Tianyancha, kunamabhizinisi angaphezu kwe-100,000 asebenza "ngokudla okulula".Ngaphezu kwalokho, ngokombono wokusetshenziswa, izinga lokukhula kokuthengisa lokunethezeka nokudla okusheshayo nalo lisobala.Ngokwezibalo ezivela ku-Xingtu, ngesikhathi sephromoshini ye-“6.18” esanda kuphela, ukuthengiswa kokunethezeka nokudla okusheshayo ku-inthanethi kukhuphuke ngo-27.5% unyaka nonyaka.
Ukuthuthukiswa okusheshayo kokulula nokudla okusheshayo kuqhutshwa izici ezihlukahlukene.U-Xu Xiongjun, umsunguli we-Jiude Positioning Consulting Company, ukholelwa ukuthi “ngaphansi kwethonya lezinzuzo ezifana nomnotho wokuhlala ekhaya, umnotho ovilaphayo nomnotho owodwa, ukunethezeka nokudla okusheshayo kukhuphuke ngokushesha eminyakeni yamuva.Ngaso leso sikhathi, inkampani ngokwayo iyaqhubeka nokwethula imikhiqizo elula nebiza imali eningi, okwenza imboni yezokudla esheshayo nesheshayo ikhombise inkambiso yokuqhuma.
U-Liu Xingjian, ongumsunguli we-Daily Capital, uthe ukuchuma kwemboni kubangelwa izinguquko ezidingekayo kanye nokuhlinzekwa kwezidingo.Uthe, “Imikhuba yokuphuza ishintshile eminyakeni yamuva.Ukufunwa kwabathengi okuhlukahlukene kubangele ukuvela kwemikhiqizo emisha eyengeziwe.Ngaphezu kwalokho, kuhlobene nokuthuthukiswa kwezimboni kanye nokuthuthukiswa kobuchwepheshe.”
Ngemuva kwesidingo esikhulayo sabathengi, ukunethezeka nokudla okusheshayo sekukhule kwaba ithrekhi yezinga lezigidigidi eziyi-100.Umbiko othi "2021 Convenience and Fast Food Industry Insight Report" okhishwe yi-CBNDta uveze ukuthi imakethe yasekhaya kulindeleke ukuthi idlule ama-yuan ayizigidi eziyizinkulungwane ezingama-250.
Kulo mongo, eminyakeni emibili edlule, kube nezindaba eziqhubekayo zokuxhasa ngezimali ithrekhi ekahle yokudla okusheshayo.Isibonelo, u-Bagou usanda kuqeda umjikelezo we-Pre-A wokuxhasa ngezimali amashumi ezigidi zama-yuan, futhi Izikhwama Zokupheka ziphinde zaqeda umjikelezo we-Pre-A wokuxhasa ngemali cishe ama-yuan ayizigidi ezingu-10.Ngaphezu kwalokho, i-Akuan Foods ifuna ukuphumela obala ngemuva kokuqeda imizuliswano eminingi yezimali.Isiqede imizuliswano emi-5 yokuxhasa ngezimali eminyakeni emithathu kusukela kwa-HiPot, okuhlanganisa ne-Hillhouse Capital nezinye izikhungo zokutshala izimali ezaziwayo.
U-Liu Xingjian uveze ukuthi “imikhiqizo emisha nesezingeni eliphezulu ethole uxhaso lwezimali inezinzuzo ezithile mayelana ne-supply chain, ubuchwepheshe, kanye nokuqondisisa kubasebenzisi.Isibonelo, ukuhlanganisa uchungechunge lokuhlinzeka ngomthombo, ukuthuthukisa ulayini wezindleko, nokuthuthukisa umuzwa wokudla wabathengi ngokuthuthuka kwezobuchwepheshe, njll., kuyadingeka futhi ukuqonda izidingo zabasebenzisi.Umqondo oyisisekelo womkhiqizo uhlala uthuthukisa imikhiqizo ngenjongo yokwenza lula, ubumnandi, kanye nokuphumelela kwezindleko, futhi le mikhiqizo ngokwemvelo yenza kahle ngokwemibandela yokuthengisa okuguquguqukayo namazinga okuthenga kabusha.”
Izigaba Zemakethe Yemidlalo
Intatheli iseshe amapulatifomu e-e-commerce ahlukahlukene futhi yathola ukuthi njengamanje kunezinhlobonhlobo zemikhiqizo yokudla elula futhi esheshayo, okuhlanganisa ibhodwe elishisayo elizishise, i-pasta, iphalishi elisheshayo, ama-skewers, i-pizza, njll., futhi izigaba zibonisa inkambiso. yokuhlukahluka kanye nokuhlukaniswa.Ngaphezu kwalokho, ukunambitheka komkhiqizo kuphinde kuhlukaniswe iziqephu, njengama-noodle omnenke e-Liuzhou, ama-noodle elayisi e-Guilin, ama-noodle ahlanganisiwe e-Nanchang, kanye nama-noodle axube isinqumelo se-Changsha aqalwe inkampani mayelana nezici zendawo.
Ngaphezu kwalokho, imboni iphinde yandisa futhi yahlukanisa izimo zokusetshenziswa kokudla okulula nokusheshayo, okwamanje okubandakanya izimo zokusetshenziswa ezifana nokudla komuntu oyedwa, ukudla komndeni, umnotho omusha we-snack yasebusuku, izigcawu zangaphandle, nokwabelana ngezindlu zokulala.Izigcawu.
Mayelana nalokhu, u-Liu Xingjian uthe lapho imboni ikhula ifinyelela esigabeni esithile, kuwumthetho ongenakugwenywa ukushintsha usuka ekuthuthukisweni okubanzi uye ekusebenzeni okucolisisiwe.Amabhrendi asafufusa adinga ukufuna izindlela zokuhlukanisa emikhakheni ehlukene.
“Ukwehlukaniswa iziqephu kwamanje kanye nokuphindaphindwa kwemboni kuwumphumela wokuthuthukiswa kohlangothi lwabathengi okuphoqa ukuthi kuqalwe kabusha kanye nokuthuthukiswa kohlangothi lwezimboni.Ngokuzayo, ithrekhi yokwehlukaniswa iziqephu yakho konke ukudla okulula kwaseShayina kuzongena esimweni sokuncintisana esihlanganisa yonke indawo ne-multi-dimensional, futhi amandla omkhiqizo kuzoba yisici esibalulekile sokuthi amabhizinisi azakhele imboni yawo.Ukhiye womgoqo.”Kusho uZhu Danpeng.
USolwazi Sun Baoguo, isazi semfundo ephakeme saseChinese Academy of Engineering, wake waveza ukuthi isiqondiso esiyinhloko sokuthuthukiswa kwekusasa lokudla okulula ngisho nokudla kwaseShayina kungamagama amane, okungukuthi “ukunambitheka nempilo”.Ukuthuthukiswa kwemboni yezokudla kufanele kube ukunambitheka futhi kugxile empilweni.
Eqinisweni, ukwenziwa kahle kokudla okulungile nokusheshayo kungenye yezinkomba zokuthuthukiswa kwezimboni noguquko eminyakeni yamuva, futhi izinkampani eziningi ziguqukela ekudleni okunempilo ngokuphindaphinda kwezobuchwepheshe.Thatha isigaba sama-noodle asheshayo njengesibonelo.Impilo yalolu hlobo lwebhizinisi ibonakala ikakhulukazi ekunciphiseni uwoyela nokwandisa ukudla okunomsoco.Ngokwesethulo esisemthethweni se-Jinmailang, ihlangabezana nezidingo zabathengi "zokunciphisa uwoyela, usawoti kanye noshukela" ngobuchwepheshe bokupheka be-0-Frying kanye nobuchwepheshe bokufriza okomisa i-FD.Ngaphezu kwama-noodle asheshayo, imikhiqizo eminingi emisha kanye nemikhiqizo egxile kwezempilo iye yavela emakethe yokudla okulula kanye nokudla okusheshayo, njengesobho lesikhukhukazi esidala esigxile ekudleni, i-konjac noodle ebandayo enamafutha aphansi, ama-noodle olwandle, njll.;imikhiqizo esezingeni eliphezulu egxile empilweni kanye nama-calories aphansi njenge-Super Zero, i-Orange Run, njll.
Imikhiqizo emisha isho ukunyuka kwezindleko.Umuntu ophethe ifekthri ekhiqiza ukudla e-Henan utshele izintatheli, “Ukuze kuthuthukiswe imikhiqizo emisha enempilo, imboni yethu yakhe ilabhorethri yangaphakathi yemikhiqizo ezithuthukisayo kanye nokuhlolwa komkhiqizo osuphelile, njll., kodwa lokhu kwenza ukuthi izindleko kwanda.”UCai Hongliang, umsunguli nosihlalo we-Zihai pot brand, wake watshela abezindaba, "Ukusetshenziswa kobuchwepheshe bokumisa iqhwa kunyuse izindleko ezihlobene ngokuphindwe kane."U-Liu Xingjian uveze, "Enkathini yokuthembela ekuphumeleleni okukhulu ukunqoba umhlaba Esikhathini esidlule, amabhizinisi adinga ukuphindaphinda imigqa yomkhiqizo ngokuqhubekayo, ehlise izindleko, futhi ahlangabezane nesidingo sabathengi, okubuye kuvivinye amakhono e-supply chain ezinkampanini."
Kuyaphawuleka ukuthi izinkampani eziningi seziqalile ukwenza ngcono uchungechunge lwazo lokuhlinzeka.Ngokolwazi lomphakathi, i-Akuan Foods inezisekelo ezinhlanu zokukhiqiza futhi ihlinzeka ngezinsizakalo ze-OEM zemikhiqizo eminingi eyaziwayo.I-Zihi Pot itshale imali ezimbonini ezingaphezu kweshumi nambili ezikhuphuka nomfula, ihlose ukubamba iqhaza ngokujulile ekukhuphukeni kwezitsha nezinye izithako kanye nokulawula ukusebenza kwezindleko.
UFang Ajian, umsunguli kanye ne-CEO ye-Bagou, uthe nakuba inkambiso yokumiswa kwe-catering iqhubekisele phambili ukwenziwa lula kanye nochungechunge lokuhlinzekwa kokudla okusheshayo, kweminye imikhiqizo, uhlelo lokuhlinzeka ngokudla okusheshayo alunaso isixazululo esenziwe ngomumo ngokwemibandela ukubuyisela ukunambitheka;ngaphezu kwalokho, amafekthri akhuphukayo akhona Inkinga yesikhathi eside yokuncika emzileni kanye nokuntuleka kogqozi lokuphindaphinda inqubo yokukhiqiza kusho ukuthi ukuthuthukiswa kochungechunge lokuhlinzekwa kwempahla kumele kuqedwe ngasohlangothini lwesidingo.Uthe, “I-Bagou njengamanje ilawula izixhumanisi zokukhiqiza eziwumongo futhi yehlisa izindleko zokukhiqiza ngokulandelelwa kwezindleko kanye noguquko olujulile lwe-supply chain.Ngemizamo yonyaka owodwa, isamba sezindleko zenkontileka yalo lonke uchungechunge lwemikhiqizo yehle ngo-45%.
Ukuncintisana phakathi kwemikhiqizo emidala nemisha uyakhula ngesivinini
Intatheli ibone ukuthi abadlali bamanje emakethe yokudla okulula kanye nokudla okusheshayo bahlukaniswe ikakhulukazi ngemikhiqizo esafufusa efana neLamenshuo, Kongke, neBagou, kanye nemikhiqizo yendabuko efana ne-Master Kong kanye ne-Uni-President.Izinkampani ezehlukene zinezidingongqangi zentuthuko ezihlukene.Njengamanje, imboni ingene esigabeni sokuthuthukiswa kokuncintisana okunempilo phakathi kwemikhiqizo emisha nendala.Amabhrendi endabuko ahambisana nethrendi ngokwethula imikhiqizo emisha, kuyilapho amabhrendi emisha esebenza kanzima ezigabeni ezintsha nokumaketha okuqukethwe ukuze kuthathwe umzila ohlukile.
U-Zhu Danpeng ukholelwa ukuthi abakhiqizi bendabuko sebevele banomphumela womkhiqizo, umphumela wesikali, nemigqa yokukhiqiza evuthiwe, njll., futhi akunzima ukusungula izinto ezintsha, ukuthuthukisa, nokuphindaphinda.Ngemikhiqizo emisha, kusadingeka ukuphishekela uchungechunge oluphelele lokuhlinzeka, ukuzinza kwekhwalithi, ukusungulwa kwesigcawu, ukuthuthukiswa kwesistimu yesevisi, ukuthuthukiswa kokunamathela kwekhasimende, njll.
Uma sibheka izenzo zamabhizinisi endabuko, amabhizinisi afana no-Master Kong kanye no-Uni-President amasha ebheke esiphethweni esiphakeme.Ekuqaleni kwalo nyaka, uJinmailang wethule uhlobo olusezingeni eliphezulu iRamen Fan;phambilini, i-Master Kong yethula amabhrendi aphezulu afana ne-“Suda Noodle House”;U-Uni-President wethule uchungechunge lwemikhiqizo esezingeni eliphezulu efana ne-"Man-Han Dinner" kanye ne-"Kaixiaozao", futhi wavula isitolo esizimele esisemthethweni esihlukile.
Ngokombono wamasu amasha omkhiqizo, i-Akuan Foods ne-Kongke bathatha umzila ohlukile.Isibonelo, i-Akuan Foods ibambe izici zesifunda futhi yethula cishe izinto eziyi-100 ezifana ne-Sichuan Noodles Series kanye ne-Chongqing Small Noodles Series;U-Kongke no-Ramen Bathi ukungena engxenyeni yemakethe yolwandle oluluhlaza okwesibhakabhaka uma kuqhathaniswa, eyokuqala igxile ku-pasta, kanti eyesibili igxile ku-ramen yaseJapane.Mayelana namashaneli, amanye amabhrendi amasha aqale umgwaqo wokuhlanganisa ku-inthanethi nokungaxhunyiwe ku-inthanethi.Ngokwe-prospectus ye-Akuan Foods, kusukela ngo-2019 kuya ku-2021, imali engenayo yokuthengiswa kwesiteshi se-inthanethi izoba ama-yuan ayizigidi ezingu-308, ama-yuan ayizigidi ezingu-661 kanye nama-yuan ayizigidi ezingu-743 ngokulandelanayo, ikhula unyaka nonyaka;inani labathengisi abangaxhunyiwe ku-inthanethi liyakhula, ngokulandelana 677, 810, 906 amakhaya.Ngaphezu kwalokho, ngokusho kuka-Fang Ajian, isilinganiso sokuthengiswa kwe-Bagou ku-inthanethi nokungaxhunyiwe ku-inthanethi singu-3:7, futhi izoqhubeka nokusebenzisa iziteshi ezingaxhunyiwe ku-inthanethi njengendawo yayo yokuthengisa eyinhloko esikhathini esizayo.
“Kulezi zinsuku imboni yezokudla neyokudla okusheshayo isahlukaniswa, kanti nemikhiqizo emisha iyatshalwa lapha.Izimo zokusetshenziswa, ukuhlukahluka kwamaqembu abathengi, nokuhlukana kweziteshi kusaletha amathuba emikhiqizo emisha ukuba igqame.”Kusho uLiu Xingjian.
U-Xu Xiongjun utshele izintatheli ukuthi, “Noma ngabe uhlobo olusha noma uhlobo lwendabuko, umnyombo uwukwenza umsebenzi omuhle endaweni eqondile kanye nokusungulwa kwezigaba ezintsha, kanye nokubhekelela lokho okuthandwa abantu abasha.Ngaphezu kwalokho, amagama emikhiqizo emihle neziqubulo azinakwa.”
Isikhathi sokuthumela: Dec-15-2022