"Ngemuva kokusebenza isikhathi esengeziwe ebusuku, ngijwayele ukudla imbiza eshisayo eshisayo noma ukupheka iphakethe le-noodles ye-snail ukwanelisa indlala yami." Unksz Meng ovela emndenini weBeipiao utshele intatheli ye "China Business Daily". Kuyinto elula, emnandi futhi engabizi ngoba ithanda lula. Isizathu sokudla.
Ngasikhathi sinye, intatheli yathola ukuthi ukusebenziseka lula kanye nethrekhi yokudla okusheshayo kudonsele ukunakwa kwemali enkulu. Muva nje, isikhwama sokupheka esisheshayo esisheshayo "nesikhwama sokupheka" kanye nohlobo olusheshayo lokudla olusheshayo "BaGOU" seluphothule imijikelezo emisha yezimali. Ngokusho kwezibalo ezingaphelele ezivela kwintatheli, kusukela ngonyaka owedlule, ukuxhaswa ngezimali okuphelele kokusebenziseka kalula kanye nethrekhi yokudla okusheshayo kudlule i-1 billion yuan.
Abahloli abaningi bakholelwa ukuthi ukuthuthukiswa okusheshayo kokusebenziseka lula nokudla okusheshayo kunokuthile okumele kwenziwe ngomnotho wasekhaya, umnotho obuvila, kanye nokwenyuka kwezobuchwepheshe. Ukuthuthukiswa okuphansi kuye kwangenakugwenywa.
Umhlaziyi wokudla waseChina wokudla uZhu Danpeng ukholelwa ukuthi ukusebenziseka lula kanye nemakethe yokudla okusheshayo kusenendawo eningi yentuthuko ngokuzayo. Ubuye wathi, "njengoba ukwahlukaniswa kwabantu ngesizukulwane esisha kuyaqhubeka nokukhulisa okuphezulu, ukudla okulula kuzoba nesikhathi sokukhula ngokushesha iminyaka emi-5 kuya kwengu-6."
Ithrekhi eshisayo
"Esikhathini esedlule, ama-noodle asheshayo nama-noodle asheshayo aqala ukukhumbula lapho ekhuluma ngokulula nokudla okusheshayo. Kamuva, lapho ama-noodles e-sneil ethandwa kuyo yonke i-Intanethi, babevame ukuthengwa. Kungaba ngenxa yokusesha njalo. Ipulatifomu ye-e-commerce inconyelwe imikhiqizo yokudla esheshayo ngokuya ngezintandokazi zomuntu. Ngivele ngabona ukuthi kunemikhiqizo eminingi emisha kanye nezigaba ezahlukahlukene, "unks. Meng utshele izintatheli.
Njengoba uNks. Meng uthe, eminyakeni yamuva nje, insimu yokusebenziseka kalula nokudla okusheshayo kuqhubekile ukwandisa, futhi abadlali abaningi babambe iqhaza. Ngokwemininingwane yeTiayyancha, kunamabhizinisi angaphezu kuka-100,000 asebenza "ekudleni okulula". Ngaphezu kwalokho, ngokombono wokusetshenziswa, izinga lokukhula lokuthengisa lokusebenziseka lula nokudla okusheshayo nakho kusobala. Ngokusho kwezibalo ezivela ku-Xingtu, ngesikhathi sokunyuswa "okungu-6.18" okusanda kuphela, ukuthengiswa kokulula nokudla okusheshayo kwe-inthanethi kukhuphuke ngonyaka ka-27,5% ngonyaka.
Ukuthuthuka okusheshayo kokusebenziseka lula nokudla okusheshayo kuqhutshwa yizici ezahlukahlukene. I-Xu XiongJun, umsunguli we-Jiude Positing Consulting Company, ukholelwa ukuthi "ngaphansi kwethonya lezizukulwane ezinjengomnotho wasekhaya, umnotho obuvilaphayo kanye nokudla okusheshayo kukhuphuke ngokushesha eminyakeni yamuva. Ngasikhathi sinye, inkampani ngokwayo iyaqhubeka nokwethula imikhiqizo elula futhi engabizi, eyenza ukuthi kube lula kanye nemboni yokudla okusheshayo ikhombise umkhuba wokushaya. "
U-Liu Xingjian, osungula umlingani wenhlokodolobha yansuku zonke, ebekelwe ukuchuma kwemboni ekushintsheni kwesidingo nokunikezwa. Uthe, "Imikhuba yokusebenzisa ukusetshenziswa ibilokhu iguquka eminyakeni yamuva. Ukufunwa kwabathengi okuhlukahlukene kudale ukuvela kwemikhiqizo emisha. Ngaphezu kwalokho, kuhlobene nokuthuthukiswa kwezimboni kanye nokuthuthukiswa kwezobuchwepheshe. "
Ngemuva kwesidingo sokukhula kwabathengi, ukusebenziseka lula kanye nethrekhi yokudla okusheshayo kukhule kube yithrekhi yezinga elinezigidi eziyizinkulungwane eziyi-100. Umbiko we- "2021 Umbiko Wokudla Okusheshayo kanye Nezinqubo Zokudla okusheshayo
Kulesi simo, eminyakeni emibili edlule, kube nezindaba eziqhubekayo zezimali kwithrekhi yokudla elula esheshayo. Isibonelo, basanda kuqeda i-Pre - umjikelezo wokuxhaswa ngezimali kwamashumi ayisigidi seYuan, kanye nezikhwama zokupheka nazo ziphothule i-Pre - umjikelezo wokuxhaswa ngezimali okungu-10 ezigidi. Ngaphezu kwalokho, ukudla kwe-Akuan kufuna ukuya emphakathini ngemuva kokuqeda imijikelezo eminingi yezimali. Iqede imijikelezo engu-5 yezimali eminyakeni emithathu kusukela i-hipot, kubandakanya ne-hillion capital kanye nezinye izikhungo ezaziwayo zokutshala imali.
ULiu Xingjian waveza ukuthi izinhlobo "zemikhiqizo emisha nokusika ezitholile ngezimali zinezinzuzo ezithile ngokuya ngezinto ezihlinzekwayo, ubuchwepheshe kanye nokuqonda abasebenzisi. Isibonelo, ukuhlanganisa i-Source Supply Chain, ukuthuthukisa umugqa wezindleko, kanye nokwenza ngcono isipiliyoni sokudla kwabathengi ngokuphumelela kwezobuchwepheshe, njll., Kuyadingeka futhi ukuqonda izidingo zomsebenzisi. I-logic eyisisekelo yomkhiqizo ihlala isebenza kabusha imikhiqizo ngenhloso yokusebenziseka kalula, ukunhlwangu, kanye nokusebenza kwezindleko, futhi le mikhiqizo ngokwemvelo yenza kahle ngokuthengisa okuguquguqukayo kanye nokuthenga kabusha amanani. "
Izingxenye zemakethe yemidlalo
Intatheli yafuna amapulatifomu ahlukahlukene we-e-commerce futhi yathola ukuthi njengamanje kunemikhiqizo ehlukahlukene yokudla elula futhi esheshayo, kufaka phakathi imbiza eshisayo eshisayo, i-pasta, iphalishi elisheshayo, izigaba zibonisa umkhuba wokuhlukahluka nokugadwa. Ngaphezu kwalokho, ukunambitheka komkhiqizo nakho kuhlukaniswe, njenge-liuzhou izinnambuzane nama-noodle, ama-noodle ahlanganisiwe we-gunchang, nama-noodle ahlanganisiwe we-changsha lard, kanye nama-changsha lard ahlanganisiwe athunyelwe yinkampani ezizungeze izici ezizungeze izici ezizungeze izici ezizungeze izici ezizungeze izici ezizungeze izici ezizungeze izici ezizungeze izici ezizungeze izici ezizungeze izici ezizungeze izici ezizungeze izici ezizungeze izici ezizungeze izici ezizungeze izici ezizungezile.
Ngaphezu kwalokho, imboni ibuye yandise futhi yahlukanisa nezimo zokusetshenziswa kokudla okulula nokusheshayo, okubandakanya izindawo ezisetshenziswayo njengamanje njengokudla komuntu okukodwa, ukudla komndeni, umnotho omusha we-slack, nokwabelana ngendawo yokuhlala. Izimo.
Kulokhu, uLiu Xingjian uthe lapho imboni ikhula esigabeni esithile, umthetho ongenakugwemeka wokushintsha kusuka ekuthuthukisweni okubanzi ekusebenzeni okucwengezelayo. Imikhiqizo etholakalayo idinga ukufuna izindlela zokuhlukanisa ezivela emasimini ahlukanisiwe.
"Ukwehlukaniswa kwamanje kanye nokuwohloka kwemboni kungumphumela wokuvuselelwa kohlangothi lwabathengi ukuphoqa ubuciko obusha nokwenziwa ngcono kohlangothi lwezimboni. Esikhathini esizayo, ithrekhi yokuhlukaniswa kokudla okulula kwesiShayina izongena ngesimo sokuncintisana esisemashawini azofaka isimo sokuncintisana esizungeze zonke kanye ne-multi-ntathu, futhi amandla omkhiqizo azoba yinto esemqoka yamabhizinisi ukwakha owawo imboni. Ukhiye wesithiyo. " UZhu Danpeng uthe.
USolwazi Sun I-Faoguo, owesilisa waseChina Academy of Engineering, wake waveza ukuthi ukuqondiswa okuyinhloko kokuthuthuka okuzayo kokudla okulula nokudla kwamaShayina kungamazwi amane, okungukuthi "ukunambitheka nempilo". Ukuthuthukiswa komkhakha wokudla kufanele kubhekisile ukunambitheka kanye nempilo.
Eqinisweni, okuphilile kokudla okulula futhi okusheshayo kungenye yezindlela zokuthuthuka kwezimboni kanye noguquko eminyakeni yamuva, futhi izinkampani eziningi ziguqukela ekudleni okunempilo ngokusebenzisa ubuchwepheshe i-iteration. Thatha isigaba sama-noodle asheshayo njengesibonelo. Impilo yalolu hlobo lwebhizinisi iboniswa ikakhulukazi ekunciphiseni uwoyela nokwanda kokudla. Ngokwethulwa okusemthethweni kweJinmang, ihlangabezana nezidingo zabathengi "ekunciphiseni uwoyela, usawoti kanye noshukela" ngobuchwepheshe bokuphekela othosiwe kanye ne-FD iqhwa lobuchwepheshe. Ngaphezu kwama-noodle asheshayo, imikhiqizo eminingi emisha nemikhiqizo egxile empilweni iye yaqhamuka ekusebenzeni kahle nasemakethe yokudla esheshayo, efana ne-noodle ebandayo esheshayo egxile kokudla, ama-noodle aphansi we-konjac, njll.; Imikhiqizo yokusika-onqenqemeni igxile kumakhalori aphansi kanye namakhalori aphansi afana ne-super zero, njll.
Imikhiqizo emisha isho ukwanda kwezindleko. Umuntu ophethe ifektri yokusebenza kokudla eFenan etshele izintatheli, "ukuze athuthukise imikhiqizo emisha enempilo, ifektri yethu yakhele ilabhorethri yangaphakathi yemikhiqizo ekhule futhi yaqedelwa ukuhlolwa komkhiqizo, njll. I-Cai Hongliang, umsunguli nosihlalo we-Zihai Pot Brand, wake watshela abezindaba, "ukusetshenziswa kobuchwepheshe beqhwa-bomisa kukhuphule izindleko ezihlobene kane." ULiu Xingjian waveza ukuthi, "Ngesikhathi sokuncika ekunciphiseni ukuwina umhlaba phambilini, amabhizinisi adinga ukuqhubeka nokusebenzisa imigqa yomkhiqizo, anciphise izindleko, futhi ahlangabezana nezidingo zabathengi, futhi ezivivinya amakhono okuhlinzekwa kwamabhizinisi."
Kuyaqapheleka ukuthi izinkampani eziningi sebeqalile ukuthuthukisa amaketanga awo atholakalayo. Ngokwemininingwane yomphakathi, ukudla kwe-Akuan kunezisekelo ezinhlanu zokukhiqiza futhi kuhlinzeka ngezinsizakalo ze-OEM zemikhiqizo eminingi eyaziwayo. UZihi Pot utshale imali emafektri angaphezu kweshumi nambili, okuhlose ukubamba iqhaza ngokujulile ezitsheni zezitsha kanye nezinye izithako nokulawula ukusebenza kwezindleko.
UFang Ajian, umsunguli kanye no-CEO weBagou, wathi yize umkhuba wokudla wokudla uhiyele ukusebenza lula kanye nokudla okusheshayo kokuthenga, eminye imikhiqizo, uhlelo lokuthenga okusheshayo alunayo ikhambi elenziwe ngokunambitha maqondana nokubuyiselwa kokunambitheka; Ngaphezu kwalokho, amafektri aphezulu akhona ngenkinga yokuncika kwendlela yesikhathi eside kanye nokuntuleka kwesisusa sokukhuthaza inqubo yokukhiqiza kusho ukuthi ukuthuthukiswa kwethekrayeli kumele kugcwaliswe ngohlangothi lwesidingo. Uthe, "I-BaGOU njengamanje ilawula izixhumanisi zokukhiqiza okuyisisekelo futhi yehlisa izindleko zokukhiqiza ngokulandela izindleko kanye nokuguqulwa kokuhlinzekwa kwempahla okujulile. Imizamo yonyaka owodwa, izindleko zenkontileka zochungechunge lonke zincishisiwe ngo-45%. "
Umncintiswano phakathi kwemikhiqizo yakudala nesha uyashesha
Intatheli yabona ukuthi abadlali abakhona njengamanje futhi imakethe yokudla okusheshayo ihlukaniswe kakhulu imikhiqizo evelayo efana neLamenshuo, Koghke, kanye neBAGOU, kanye nemikhiqizo yendabuko enjenge-Master Kong ne-Uni-Modent. Izinkampani ezahlukahlukene zinezinto eziza kuqala zokuthuthuka. Njengamanje, imboni ingene esigabeni sokuthuthuka komncintiswano ophilile phakathi kwemikhiqizo emisha neyekudala. Imikhiqizo yendabuko ihambisana nomkhuba ngokwethula imikhiqizo emisha, ngenkathi izinhlobo ezintsha zisebenza kanzima ezigabeni ezintsha nokumaketha okuqukethwe ukuze uthathe indlela ehlukile.
UZhu Danpeng ukholelwa ukuthi abakhiqizi bendabuko sebevele benomphumela we-Brand, umphumela wokukhiqiza, kanye nemigqa yokukhiqiza evuthiwe, njll. Ngemikhiqizo emisha, kusadingeka ukuphishekela ukunikezwa okuphelele kokuhlinzekwa, ukuqina kwekhwalithi, ukwenziwa okusha kwesehlakalo, ukuthuthukiswa kohlelo lwesevisi, ukuthuthukiswa kwamakhasimende, ukuthuthukiswa kwamakhasimende, njll.
Ukwahlulela ngezenzo zamabhizinisi endabuko, amabhizinisi anjenge-Master Kong ne-Uni-Modentis basuka ekugcineni okuphezulu. Ekuqaleni kwalo nyaka, uJinmailAng wethule umlandeli we-ramen ophakeme kakhulu; Phambilini, u-Master Kong wethula izinhlobo eziphezulu ezinjenge- "Suda Noodle House"; Umongameli we-Uni-wethule uchungechunge lwemikhiqizo ephezulu enjenge "Dinn-han isidlo sakusihlwa" kanye ne- "kaixiaoozao", futhi wavula isitolo esiseceleni sefulegi.
Ngokombono wamasu amasha sha, ukudla kwase-Akuan noKongwe bathatha indlela ehlukile. Isibonelo, ukudla kwe-Akuan kuthathile izici zesifunda futhi kwethulwa izinto ezicishe zibe yi-100 ezifana nochungechunge lwe-Noodles lwe-Sichuan kanye nochungechunge oluncane lwe-noodle; UKongke noRamen bathe ukufaka ingxenye yemakethe ye-Blue Ocean Market, okwangaphambili kugxile ku-pasta, kanti ekugcineni kugxile eRamen yaseJapan. Ngokuya kwamashaneli, eminye imikhiqizo emisha iye yaqala umgwaqo wokuhlanganiswa kwe-inthanethi nokungaxhunyiwe ku-inthanethi. Ngokusho kwethemba lokudla kwase-Akuan, kusukela ngo-2019 kuya ku-2021, imali yayo yokuthengisa yesiteshi esiku-inthanethi izoba yizigidi ezingama-308 yuan, izigidi ezingama-661 yuan ngokulandelana, kuyanda unyaka nonyaka; Inani labathengisi abangaxhunyiwe ku-inthanethi liyanda, ngokulandelana, amakhaya angama-810, 810, 906. Ngaphezu kwalokho, ngokusho kukaFang Ajian, isilinganiso esiku-inthanethi nesingaxhunyiwe ku-inthanethi singu-3: 7, futhi sizoqhubeka nokusebenzisa iziteshi ezingaxhunyiwe ku-inthanethi njengesikhundla saso sokuthengisa esikhulu ngokuzayo.
"Kulezi zinsuku, ukusebenziseka lula kanye nokudla okusheshayo kwemboni kusehlukaniswa, futhi nemikhiqizo emisha nayo iyahlakulela lapha. Izimo Zokusetshenziswa, Ukuhlukaniswa kwamaqembu abathengi, nokuqhekeka kweziteshi kusaletha amathuba emikhiqizo emisha ukuvelela. " ULiu Xingjian uthe.
UXu XionGJun utshele izintatheli, "noma ngabe kungumkhiqizo omusha noma uhlobo lwendabuko, umnyombo ukwenza umsebenzi omuhle wokuma okuhle kanye nokwenziwa kwesigaba Ngaphezu kwalokho, amagama amahle womkhiqizo neziqubulo azinakunakwa. "
Isikhathi sePosi: Dec-15-2022